Privacy Policy
Who we are
Cheeky Table provides reservation software for restaurants, cafes, and bars. If you have privacy questions, contact us at hello@cheekytable.com.
For a restaurant's guest bookings, the restaurant is generally the data controller and Cheeky Table acts as its service provider/data processor. The restaurant remains responsible for providing its own guest-facing privacy information and responding to guest requests about its bookings.
What data we collect
Depending on use, we may collect:
- Booking details (name, email, phone, party size, booking time)
- Guest notes or accessibility and dietary information entered into a booking
- Restaurant account and configuration information
- Analytics and usage events on Cheeky Table marketing and admin pages
- Analytics events on restaurant booking pages only after the guest accepts optional analytics
- Completed restaurant sign-up conversion events measured through Google Ads
How we use data
- Provide booking and reservation management services
- Send booking notifications and operational emails
- Measure traffic and sign-up activity on Cheeky Table marketing and admin pages
- Understand guest use of restaurant booking pages where optional analytics consent has been given
- Maintain security, prevent abuse, and comply with legal obligations
Lawful bases
Reservation details are processed because they are needed to provide the booking service and take steps at your request before the booking. Operational emails are sent to administer the reservation. Analytics on restaurant booking pages relies on consent. Analytics on our marketing and admin pages is used to measure product interest and sign-up activity; the lawful basis and cookie requirements for this measurement depend on the visitor's jurisdiction. We also rely on legitimate interests or legal obligations where appropriate for security, records, and service administration.
Cookies and third-party services
Essential technologies support the booking service. Google Analytics runs on Cheeky Table's homepage and public marketing pages, and on admin pages. The Google Ads tag also runs on those pages, so a restaurant sign-up can be credited to the ad that brought the visitor, and the conversion is recorded when a restaurant completes sign-up. The booking-page consent choice does not control measurement on those Cheeky Table pages. On restaurant guest pages, including a restaurant's public page, booking form, embedded widget, and booking-management page, Google tags are not loaded unless you select "Accept analytics". You can reject analytics and still make bookings; rejecting applies to those guest pages. You can change or clear your choice using Cookie settings on a restaurant guest page or in your browser's site storage.
Data sharing
We do not sell personal data. We share data only with service providers required to operate the product, such as hosting, database, authentication, email, Google Analytics, and Google Ads.
Retention
Restaurants should keep guest and reservation data only for as long as it is needed for bookings, guest service, accounting, dispute handling, or another documented legal purpose. We are adding retention controls to the product; until those controls are available, restaurant operators should periodically review and remove records they no longer need.
Your rights
Depending on who controls the data, you may have rights to access, correct, delete, restrict, or object to processing, and to receive a portable copy. For a restaurant booking, contact the restaurant first; you can also email Cheeky Table at hello@cheekytable.com.
UK users can complain to the Information Commissioner's Office (ICO), and EEA users can contact their local data protection authority.
Updates
We may update this policy from time to time. Last updated: 21 October 2026.